Photographer’s “promos” are often the first introduction to your work that a prospective new client will see, and as such they deserve your full love and attention.
There are some great resources on the web to help get a feel for how other photographers are thinking about their promos – some of the best include as Heather Morton’s blog and No Plastic Sleeves. If you look though these sites you’ll find all matter of interesting portfolios, many of which are the results of some very creative thinking.
I thought I’d contribute my bit by discussing the creation of my new promo card. My objective isn’t to help you emulate my design – your promo needs be be a reflection of you, not me – but rather to talk you through some of the thoughts and considerations that I had during the design stage. I hope that this may help you to get on the right track for your own creative process.