As a commercial photographer I sometimes find myself in a bit of a quandry. Here’s the problem:
- I aim to deliver images that separate myself from the crowd. Post-processing and retouching thus form a critical string to my bow, allowing me far more self-expression than I can achieve otherwise. I’ve written about this previously.
- I put my images into my portfolio, and these attract the attention of potential clients. When I’m hired, they’re hiring me in part for my ability to deliver the certain style of imagery that I use to promote myself. A good portion of that style is due to this post-processing work.
- The client then asks me to deliver images that have not been retouched – they often prefer to retouch in-house in order to have more creative flexibilty and to keep costs down.
Each and every aspect of a successful photograph is important – the concept, the subject, the intention, the planning, the lighting, the composition, the final presentation, the list goes on and on….
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